(Index) — Journal
Essays, process notes and experiments from the studio. Written by the people who build the sites.
(Archive) All entries
Motion
8 min read
Designing motion that respects attention
Animation is a budget, not a decoration. How we decide what moves, when — and what absolutely shouldn’t.
Opinion
5 min read
The case against the template look
Everything looks the same because everything is built the same. Five ways to break the pattern without breaking usability.
Process
10 min read
Framer CMS patterns we use on every build
Collections, references and filters: the exact CMS setup that lets our clients run their sites without calling us.
Design
7 min read
Color in the dark: building dual-mode palettes
Dark mode is not inverted light mode. Notes on contrast, glow and the accent colors that survive both.
Studio
4 min read
Notes from a week without grids
We banned the 12-column grid for five days. What we learned about rhythm, tension and composition.