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Atelier Rosso

An editorial e-commerce experience for a Milanese tailoring house — the shop reads like a magazine.

Client

Atelier Rosso

Services

E-commerce · Art Direction

Location

Milan, IT

Year

2026

(Case study)

The full story — brief, process and outcome.

The brief

Atelier Rosso came to us with a simple question: how do we stop looking like everyone else online? The category was full of the same hero sections, the same stock gradients and the same safe promises.

We started with a blank tab — with field research, references from architecture and print, and a week of pure motion prototypes before a single page was designed.

The outcome

The result is a site that behaves like a place: it reacts, it remembers and it rewards curiosity. Built in Framer with custom code components, a CMS the team can run themselves and a design system that scales.

What we delivered

Art direction, UX, responsive web design, motion system, Framer development, CMS setup and launch support.

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Sketch vs. shipped

Wireframe — the sketchLive — the shipped site

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Soft Matter

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