All work
N 45.4642° E 9.1900°
Atelier Rosso
An editorial e-commerce experience for a Milanese tailoring house — the shop reads like a magazine.
Client
Atelier Rosso
Services
E-commerce · Art Direction
Location
Milan, IT
Year
2026

The brief
Atelier Rosso came to us with a simple question: how do we stop looking like everyone else online? The category was full of the same hero sections, the same stock gradients and the same safe promises.
We started with a blank tab — with field research, references from architecture and print, and a week of pure motion prototypes before a single page was designed.
The outcome
The result is a site that behaves like a place: it reacts, it remembers and it rewards curiosity. Built in Framer with custom code components, a CMS the team can run themselves and a design system that scales.
What we delivered
Art direction, UX, responsive web design, motion system, Framer development, CMS setup and launch support.
(Reveal) Move your cursor across the image
Sketch vs. shipped
New tab →



